You could say that’s our mantra…

You must be thinking that’s an odd thing to say, after all, shouldn’t a company be “inspiring,” “amazing” and all those other superlatives? I don’t disagree, but it all starts with doing everyday things in a less annoying manner.

The fact is that every company has tasks that are bound to annoy either those doing them or their clients. Our goal is to make these interactions more human, and by doing so, hopefully our staff and clients’ days are a bit less stressful. Here are some ways in which we’re less annoying:

Sales Calls:
Even if our product were life-saving, we’d still need to get the word out. IT people are annoyed day in and day out by sales calls and spiels. We can’t escape it, but we can do it differently. We encourage our reps to ditch the script and stand out from the cold-calling zombies. Treat the prospective clients with respect. Sounds simple, right? We live it.

Marketing:
There are plenty of annoying marketing options, but we tend to gravitate towards those that don’t beat our message over your head… we prefer to entertain, educate or at least add some style to our ads where we can.

Accounting:
How annoying is it when a supplier calls you the day before a payable is due? Although credit is important in these times, we’re understanding that checks really do take a few days to mail. By encouraging our AR reps to be less annoying, we get better loyalty from our repeat clients.

We don’t have to count on any one client paying us in order to pay our suppliers. It is pretty annoying to find out a client is unable to pay you because their client hasn’t paid them. Perhaps operating capital or even a credit line should have been taken into account before incorporating?! Sheesh…

Availability:
It’s really annoying to call a company and not be able to get somebody on the phone - in any industry. We do our best to always have cross-trained support staff and backups in place to fulfill our clients needs, even if a particular contact is out of the office.

Responsiveness:
Vibrant has a top-down attitude that we strive to impress with our responsiveness. Clients who are used to the annoying process of waiting days for a quote from a channel partner are always blown away when we get them a quote within an hour or even a few minutes.

These are just a few of the small areas in which we try to stand out. The payback? Customer loyalty, and being genuinely proud of what we are: Less annoying.