After a sabbatical that has lasted far too long, we’re back! Last month my wife and I welcomed our first baby into the world, so I took some time off from contributing to the blog.
Anyhow, I bet you’re wondering what Hockey Pucks and Global IT Business have to do with one another…
Well, we chose to give Hockey Pucks as our Holiday gift to our
handful of international clients for 2006. Vibrant has clients in
various foreign countries from Canada and Turkey to Australia and Hong
Kong.
Minnesota is known as the “State of Hockey,” and we thought it would
be a fun representation of our headquarters here where the lakes are
covered with ice and the ice is covered with skate marks.
By all accounts, our clients are having fun with them, even if
they’re not sure what they’re for. Once client sent us a thank you and
said it will make a great paperweight. Another observed that they had
no idea the pucks were so heavy and that it all became clear why hockey
players wear facemasks.
The gift started some great conversations and I hope our clients can
see beyond the tough rubber of the pucks just how much we appreciate
their business.
post update (per reader request):
Here is the text of the note that we included with each puck:
Ice hockey is one of four major sports in the US and plays an
important cultural role in the state of Minnesota spawning traditions
for men and women of all ages. The Minnesota Gophers are one of the
top-ranked collegiate hockey teams in the country, and this hockey puck
is a symbol of this part of our Minnesota culture. Known as the “State
of Hockey” by the National Hockey League (NHL) and fans across the
country, Minnesota also boasts the Hockey Hall of Fame in the small
town of Eveleth. All of us at Vibrant Technologies wish you a very
merry holiday season, and hope this little piece of Minnesota finds you
in good spirits.